Why Facts, Alone, Don’t Change People’s Minds

What new science is teaching us about how beliefs change.

Photo by NeONBRAND on Unsplash

Twenty-five hundred years ago, Plato wrote an allegory about the relationship between rationality and emotion. In it, he described a chariot being pulled by two horses. The charioteer — the driver — represented intellect and reason, while the two horses represented our emotions. It’s…